CRAFTED COLLECTION 2026

An olfactory laboratory. The new LOEWE Crafted Collection explores texture, emotion, and sensory depth. Through the lens of photographer Joaquín Laguinge and videographer Marc Dimitrov, the Crafted Collection campaign captures this art of making, where fragrance is reimagined as a contemporary cultural expression. 

Smoky Rain

The invigorating thrill of a summer storm.

Sweet Woodland

The aromatic scent of a sun-warmed bark.

Verdant Grove

The serenity of swaying leaves, sweet and revitalising.

Field Diary

The fresh and serene escape into nature.

Rosetopia

The soft texture of petals and fresh floral notes.

Crafted Collection Iconos

These new perfumes join the existing Crafted Collection Iconos—LOEWE Iris Root, LOEWE Roasted Vanilla, LOEWE Bittersweet Oud, LOEWE Wild Coffee.

Iris Root ​

Exploring the beauty of the iris, known for its poised elegance and smoothness.