About LOEWE Perfumes
Crafting a multisensory kaleidoscope of colour, scent and emotion, inspired by nature. LOEWE Perfumes has created a number of iconic fragrances not only for men and for women but also for their homes. Combining LOEWE's signature artisanal ethos with inspirations from nature, LOEWE Perfumes perfumers create vibrant and innovative scents infused with human emotion.
Our Next Chapter
In 2025, we welcome Jack McCollough and Lazaro Hernandez as the new Creative Directors of LOEWE.
Their work has been instrumental in defining modern fashion, with designs rooted in a rigorous exploration of craftsmanship, shaped by an artistic sensibility—an approach that has not only redefined the industry landscape but also aligns with the values that underscore LOEWE’s 179-year legacy.
Nuria Cruelles
Obsessed with fragrance from her early childhood, Nuria Cruelles is LOEWE’s in-house perfumier,
combining creative artistry with acute technical skills and an unusual, natural-born instinct for visualising scent
in terms of colour and shape—a ‘sixth sense’ known as synaesthesia.
Karl Blossfeldt
Artist and pioneer of early photography, Karl Blossfeldt, had a meticulous eye for detail and an avant-garde creative approach that makes his imagery the perfect visual expression of each fragrance for our signature, monochrome packaging.