Paula's Ibiza Essence
Paula’s Ibiza EDT, the free-spirited, universal scent for both men and women, returns for another summer season accompanied by a print campaign suffused by optimistic feeling, bright, bold colour.
The campaign and the film, captured by long-time LOEWE collaborator Gray Sorrenti, are both full of freedom and positive energy. We follow a group of friends as they explore the streets of Mexico City in a colourful story of bold individuality and easy, laid-back style.
Effervescent and carefree aromas
The composition layers tropical top notes of coconut water, bright green galbanum and Madagascan mandarin oil with driftwood, sand lily and frangipane at the heart, grounded by vanilla absolute, Sulawesi patchouli oil and warm ambergris at the base.
A scent suffused with Balearic effortlessness: spontaneous, playful and carefree.
Rainbows, blue sky, mermaids
The bottle itself hypes the sense of hedonism: an ombré cylinder with a glossy sky blue cap that invites the touch of sun-creamed fingers, housed in a box embellished with an archive print designed by original Paula’s Ibiza boutique owners, Armin Heinemann and Stuart Rudnick, featuring mermaids swimming through red coral, amongst seaweed and frolicking sea horses.