Filmed by director Albert Moya, the campaign video sees our protagonists, Greta Lee, Stéphane Bak and Úrsula Corberó, exploring the way fragrance fused with natural phenomena evokes a range of emotional reactions.
Waiting in the wings
A series of vignettes captures the olfactory stars of the campaign—LOEWE Esencia EDP, LOEWE Solo Ella EDP, LOEWE UPPM La Bella Cibeles and the new LOEWE Aire Anthesis EDP—behind-the-scenes.Discover now
Fresh and aquatic
A new archetype
Coinciding with the arrival of the 2023 campaign, the iconic LOEWE Un Paseo por Madrid relaunches in the house’s archetypal, block-shaped glass bottle, topped with an artisanal marble cap.Discover now