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Rediscover LOEWE

Rediscover LOEWE

The new LOEWE campaign, photographed in the iconic natural setting of Tenerife’s south coast, is timeless, different, bold and above all intimate.

Photographed in black and white by the expert hand of Arno Rafael Minkkinen, the bare skin is used as a sensual, timeless and intimate vehicle to perfectly convey the human emotions that are the invisible ingredients of LOEWE fragrances.

LOEWE steps into the role of art curator paying tribute, through the skin and its interpretation by contemporary artists like Arno Rafael Minkkinen, to the natural art of Karl Blossfeldt displayed in the new packagings of our fragrances.

#BEYONDTHESKIN

Karl Blossfeldt creates different images through the same reality, nature.
Each one of our fragrances has a unique character and personality.
For this reason we choose a Karl Blossfeldt image for each family.
Discover more about each franchise clicking on the different flowers.

LOEWE SOLO - Trollius ledebourii

Original, eccentric, extravagent, capricious and extraordinary.

As unique as it is surprising. A strong and exceptional personality that only a few possess.

A singularity that captures you, that does not leave you indifferent.

LOEWE 7 - Aspidium filixmas

Courage, strength. Two figures facing each other that look like they are dancing with each other.

Its rounded shape as a symbol of the passion and pride of its origins.

An attention to detail that reminds us of the fine embroidery of a bullfighter’s costume.

LOEWE Pour Homme - Aconitum anthora

The absence of extravagance, the magic of nature in its purest and simplest form.

Optimistic, warm, simple and natural.

LOEWE Esencia - Polystichum munitum

Almost primitive shapes. Simple, masculine, confident. Without the need for any kind of decoration.

Like a spine, strong and firm, supporting life.

LOEWE SOLO Ella - Centaurea ruthenica

Breakthrough, modern and unique.
Sure of herself.
A strong and overwhelming personality that only a few possess.

A singularity that captures you, that does not leave you indifferent.

LOEWE Aire - Vaccinium corymbosum

Airy and vivacious petals, natural and free, fun and joyful.

The lightness of the flowers at the point of flying away. A dance with the Air. Pure hedonism..

LOEWE Aura - Cotula coronopifolia

Petals full of magnetism and beauty. Delicate and subtle.

A mysterious halo that, without knowing why, envelops you, surrounds you, captures you. It becomes an addiction.

Either you have it, or you don’t.

LOEWE Agua - Adiantum pedatum

Like raindrops that are about to fall.

Like the crests of the waves navigating the soft breeze.

Naturalness, simplicity, without artifice.

LOEWE Quizás - Abuliton

Very feminine and absolutely captivating. Seductive and fun, aware of its power of attraction.

The game of seduction, with no beginning and no end.