LOEWE presents SOLO Mercurio, the first Eau de Parfum to join the LOEWE SOLO family.
SOLO Mercurio is a deep and mysterious fragrance with emphatic notes and contrasting chords. A potent new fragrance inspired by the extreme, dynamic character of Mercury: messenger of the gods in Roman mythology, the closest planet to the Sun and also a shape-shifting metal that inhabits a liquid form.Discover more
The new LOEWE campaign, photographed in the iconic natural setting of Tenerife’s south coast, is timeless, different, bold and above all intimate.
Photographed in black and white by the expert hand of Arno Rafael Minkkinen, the bare skin is used as a sensual, timeless and intimate vehicle to perfectly convey the human emotions that are the invisible ingredients of LOEWE fragrances.
LOEWE steps into the role of art curator paying tribute, through the skin and its interpretation by contemporary artists like Arno Rafael Minkkinen, to the natural art of Karl Blossfeldt displayed in the new packagings of our fragrances.
Karl Blossfeldt creates different images through the same reality, nature.
Each one of our fragrances has a unique character and personality.
For this reason we choose a Karl Blossfeldt image for each family.
Discover more about each franchise clicking on the different flowers.
Make a unique gift by customizing your favorite flask.
Get any of our fragrances engraved.
2 Free Samples
Blossfeldt photos © Karl Blossfeldt Archiv / Ann and Jürgen Wilde / Cologne, Germany / Artist Rights Society (ARS), NY.