Paula's Ibiza Essence

 

A new fragrance for men and women that captures the sense of letting go and ecstatic abandon. An irreverent, universal and sun-drenched Eau de Toilette. The spontaneous and carefree essence of the perfume has been captured by Gray Sorrenti in the new campaign.

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Paula's Ibiza Essence

Effervescent and carefree aromas

 

A spontaneous and carefree composition: escapism, bottled. Coconut water is layered with bright green galbanum and Madagascan mandarin oils upon heart notes of driftwood, sand lily and frangipani flowers, with vanilla absolute and Sulawesi patchouli oil combined with the warm ambergris to form a soft, sultry base.

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LOEWE Paula's Ibiza

Uninhibited and spontaneous

 

Vivid tones to convey the spontaneous and refreshing feeling of Paula's Ibiza. A rainbow ombrè cylinder with a sky blue top, contained in a cylinder box featuring one of Paula’s founders Armin Heinemann and Stuart Rudnick iconic prints of mermaids swimming amongst red corals, seaweed and sea horses.

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LOEWE Paula's Ibiza
LOEWE Paula's Ibiza
LOEWE Paula's Ibiza
LOEWE Paula's Ibiza

Paulas’s Ibiza is all about the breezy spirit of the Balearics

 

This season I wanted to capture that sense of letting go and extatic abandon into a fragrance. Yes, a fragrance: something volatile and fickle, just like a breeze. I like this transitory feeling: it reminds me of the sun-kissed summers I spent in Ibiza as a teenager.

Abandon knows no rules or borders, thereafter our fragrance is irreverent and sun-drenched as it is universal. Floral, aqueous and ambery, it’s a perfume for both men and women, which I worked on with LOEWE’s in-house perfumer Nuria Cruelles.

Coconut water is layered with bright green galbanum and Madagascan mandarin oils upon heart notes of driftwood, sand lily and frangipani flowers, with vanilla absolute and Sulawesi patchouli oil combined with the warm ambergris to form a soft, sultry base.

Ultimately, it is a spontaneous and carefree composition: escapism, bottled. And what a bottle: a rainbow ombrè cylinder with a sky blue top, contained in a cylinder box featuring one of Paula’s founders Armin Heinemann and Stuart Rudnick iconic prints of mermaids swimming amongst red corals, seaweed and sea horses.

For the accompanying image, I worked once again with Gray Sorrenti. We usually shoot images outdoors in free-wheeling gonzo style —we shot Paula’s new campaign in the streets and on the roofs of Delhi, in fact— but we switched to the studio environment. Against a white backdrop, models Mona Tougaard and Fernando Lindez tie in a gentle and warm embrace, as a reminder of the free-loving ethos which is so typical of Ibiza.

With the addition of a fragrance, Paula’s Ibiza sense of escapism and joy becomes totalizing.

The message is simple, direct and uplifting.

LOEWE Paula's Ibiza

Jonathan Anderson

Creative Director